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  # Maintaining SaaS Customer Relationships at EBSCO: Interview with SaaS Innovation Specialist Joseph Mhanna

 

 

    In this blog post, Joseph Mhanna, SaaS Innovation Specialist for the Middle East &amp; North Africa, shares his theory on how to maintain and develop customer relationships in the region to build up EBSCO’s SaaS portfolio. 

 ![People Behind Ebsco Joseph Mhanna blog image    ](/sites/default/files/acquiadam-assets/People-Behind-Ebsco-Joseph-Mhanna-blog-image-780.jpg) 

 

 23 أغسطس 2023 

 

 

***Can you tell us a little bit about yourself and your background?***

Before joining EBSCO in June 2022, I served as the Technical Services Librarian at the American University of Iraq-Baghdad. I also worked as the Head of Collection Management at Notre Dame University-Louaize (NDU) Libraries for more than twenty years. My main areas of interest pertain to open source and open access publications, learning analytics, scholarly communication, and innovation in academic libraries. Also, I am full-time member of Beta Phi Mu, the national honor society for library and information science, as well as a member of the American Library Association and the Lebanese Library Association.

***.Tell us a bit more about your role at EBSCO***

Currently, my role in EBSCO is SaaS Innovation Specialist-MENA at EBSCO, where I lead the sales strategy development and maintain customer relationships for the company’s software-as-a-service portfolio. I have conducted numerous workshops for new library products and contributed to marketing campaigns for SaaS offerings, as well as presented in major regional conferences.

***What is your favorite aspect of your job?***

Introducing the latest products/trends in library systems and analytical tools to institutions and librarians is my major task. Although it is sometimes challenging, interacting with colleagues from different backgrounds, exchanging ideas about the profession and collaborating to find solutions to different institutional needs are some of my favorite aspects of my current role.

***How does your background in libraries benefit your current role?***

As a former librarian, I held positions in various library departments, such as Acquisitions, Access Services, Serials and Electronic Resources, Collection Management and Scholarly Communication, and Library Management. This diversified knowledge allows me to understand librarians’ needs for library systems and analytical tools, resulting in a seamless experience and clear communication between EBSCO and the institutions interested in our solutions and services.



 



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