- Share - [](https://www.facebook.com/sharer.php?u=https://about.ebsco.com/markdownify/node/162142) - []() - []() - []() # How a Small Library Reaches More Readers Discover how one staffer boosted engagement across two towns — with limited time and budget. ![](https://assets.ebsco.com/asset/9326f763-4de9-49d1-a15d-ae09d70afa2d/manhattan-elwood-new.jpg) 16 September 2025 In a small Illinois library district serving two growing towns, one staffer is doing it all, from emails and brochures to social media and summer reading campaigns. Michelle Newcomb, Communications and Development Coordinator at [Manhattan-Elwood Public Library](https://mpld.org/), doesn’t have a marketing team or a design background. What she does have is a deep love for her community and a smart approach to outreach. With limited time and budget, Michelle has found creative ways to connect with readers of all ages, including the elusive teen audience. Her story is a powerful example of how thoughtful strategy and the right tools can make a big impact, even in small libraries. Want to see how Michelle boosted engagement, streamlined her workflow, and made her library’s promotions shine? [ Read how Michelle does it ](https://about.ebsco.com/resources/success-story/small-library-big-impact-libraryaware) --- [Angela Hursh ](/novelist/bio/angela-hursh)is Manager of Library Engagement, Marketing, and Professional Development. She is reading *In Order to Live: A North Korean Girl's Journey to Freedom* by Yeonmi Park. Category: [Articles ](/blogs/novelist/category/articles) Tags: [LibraryAware](/blogs/novelist/tag/libraryaware) [Library marketing](/blogs/novelist/tag/library-marketing) - Share - [](https://www.facebook.com/sharer.php?u=https://about.ebsco.com/markdownify/node/162142) - []() - []() - []() ## Related Posts [ ![A woman holding a stack of books in her hands.](https://assets.ebsco.com/asset/f0b803a7-cb23-42f3-b393-2ba35f4da39d/Kathy-LA-blog.jpg) ](/blogs/novelist/collection-promotion-made-easy-templates) [Beat Decision Fatigue with Templates](/blogs/novelist/collection-promotion-made-easy-templates) 2 September 2025 [ ![Several people's hands are pointing to documents with colorful charts and graphs. ](https://assets.ebsco.com/asset/8ec5c6e8-9aa3-4de0-bb76-fb7086ed3005/Help-Promotions.jpg) ](/blogs/novelist/3-signs-your-library-needs-help-promotions) [3 Signs Your Library Needs Help with Promotions ](/blogs/novelist/3-signs-your-library-needs-help-promotions) 12 August 2025 [ ![](https://assets.ebsco.com/asset/a81284ec-e3f4-4877-a7aa-7c332c2861f9/pentwater-blog-image-1039.png) ](/blogs/novelist/tiny-library-reveals-key-big-promotional-success) [Tiny Library Reveals Key to Big Promotional Success](/blogs/novelist/tiny-library-reveals-key-big-promotional-success) 30 December 2024