- [ Resources ](/resources) Share- [ ](https://www.facebook.com/sharer.php?u=https://about.ebsco.com/markdownify/node/163613) - [ ]() - [ ](< http://www.linkedin.com/shareArticle?mini=true&url=https://about.ebsco.com/markdownify/node/163613&title=Powered by Protein: Research Behind the Rise&summary=&source=>) - [ ]() ## Powered by Protein: Research Behind the Rise [Infographic](/taxonomy/term/111) | 22 October 2026 Explore how rising protein demand is shaping consumer behavior, food packaging, plant-based alternatives and food science research. Learn how [FSTA](/products/research-databases/fsta-food-science-and-technology-abstracts) and [FSTA with Full Text](/products/research-databases/fsta-full-text) support research into protein trends and food innovation. ![](https://assets.ebsco.com/asset/1c3029d9-a75a-461a-ba28-207662819447/FSTA-Powered-by-Protein-Infographic.jpg) #### Alternative Text Format | [ Download ](javascript:void(0)) ### Powered by Protein: Research Behind the Rise Ref Link: https://about.ebsco.com/markdownify/node/163613## Powered by Protein: Research Behind the Rise **IFIS Food and Health Information | EBSCO** Move over meat – new protein sources are here. From protein shakes and bars to high-protein chips, pancakes, and ice cream, protein is taking over the grocery store. The attitude around protein intake has shifted dramatically over the past few years, with **70% of Americans citing protein as the key nutrient they are trying to consume**, according to the International Food Information Council. ### Protein and Consumer Behavior While protein has always been recommended as a key nutrient in helping build and repair the body, in recent years "high-protein" foods have been taking over shelves in grocery stores. TikTok and other social media platforms, alongside the rise in semaglutide weight-loss drugs, have been a key factor in influencing consumers to pick up more protein-focused products. **According to the Institute of Food Technologists, flavor is a key factor when consumers choose protein sources.** ### Protein and Product Packaging The "high protein" label has been making an appearance on products all over grocery store shelves. The bright and bold health claim has taken a spotlight on the front of food packages. This high-protein packaging, signaling benefits such as muscle gain, weight loss and sustained energy, have consumers reaching for products that they feel will be a convenient, healthy meal. ### Protein Alternatives While meat and eggs have been a known source of protein, alternative sources of protein have become more mainstream over the years. Plant-based protein and dairy alternatives can provide the same nutritional value that consumers seek for a balanced diet. In addition to this, alternative proteins have numerous benefits towards environmental sustainability, food security, and farming. **According to the Good Food Institute, 6 in 10 U.S. households purchased plant-based foods in 2025.** ### Trends in Protein Research Many trends in food science and technology research intersect with the rise in protein. Nutrition, sustainability, food safety and quality, and sensory science play a role in how protein appears in the marketplace. Understanding product development, consumer behavior, and innovations in protein sources can help scientists, researchers and students alike get a more complete picture of the world of protein. ## Learn More in FSTA and FSTA with Full Text Research protein and other trending topics in the food science and technology field with FSTA and FSTA with Full Text. FSTA and FSTA with Full Text helps researchers, students and food professionals find authoritative scientific literature. IFIS Publishing, the experts behind these databases, supports those studying and working in the sciences of food and health by making it easier to access industry-specific information that can be trusted. To set up a free trial, please call your EBSCO representative or visit the [FSTA with Full Text product page](/products/research-databases/fsta-full-text) by selecting the button below. #### Explore Protein Trends With Trusted Food Science Research [Learn more about FSTA with Full Text](/products/research-databases/fsta-full-text) #### You might also be interested in ![Students walk outside the Alvin Sherman Library, Research, and Information Technology Center at Nova Southeastern University](https://assets.ebsco.com/asset/f192eabb-1e06-4146-ab1b-cf38e48be04f/success-story-flipster-nova-southeastern-university-780.png) ## A Unique Joint-Use Library Brings Digital Magazines to Students and the Wider Community [ Read success story ](/resources/success-story/nova-southeastern-university-flipster-digital-magazines) ![image of an opera house performance](https://assets.ebsco.com/asset/845174cc-2771-40b6-a074-b2f8455c9b70/web-ripm-opera-upgrade-image-780.png) ## The Benefits of Upgrading to RIPM with Full Text [ View infographic ](/resources/upgrading-to-ripm-full-text) ![2027 Serials Price Projection Report on a tablet device with a blue and teal geometric design](https://assets.ebsco.com/asset/f90127f2-67ce-4ccf-a1a0-e33604e88477/2027-serials-price-projection-report-web-780.png) ## EBSCO Serials Price Projection Report 2027 [ View solution brief ](/resources/ebsco-serials-price-projection-report-2027)