Quick summary
- You’ve got a million things to do — collection promotion shouldn’t be the hardest one. A repeatable plan can make it easier.
- Having a schedule of weekly themes trains your readers to check back regularly and can help increase circulation.
- Setting up consistently scheduled promotions is effective, efficient, and impactful.
Meal prep. Capsule wardrobes. Orders on repeat.
People love these hacks not just because they’re trendy, but because they work. Reducing the number of decisions that you need to make in a day protects your brain from decision fatigue — that exhaustion that stems from constantly making choices. I remember coming home from a very hectic day at the library, and my husband asked me what I wanted for dinner. I told him, “Anything. I can’t make one more decision.”
Library staff make hundreds of decisions every day — from programming logistics to weeding to answering readers’ questions and more. It’s no wonder that when it comes to promoting the collection, it can feel overwhelming to figure out what to promote, how to promote it, and when. That’s where LibraryAware’s book flyers come in.
We’ve created professionally designed, on-trend, themed book flyers that drop on a regular schedule. This makes it easy to plan your book displays and social media posts well in advance. And just as you can look forward to a new “Books with Buzz” flyer on the second Tuesday of each month, your readers will start watching for them. Think of it as your “Taco Tuesday” for collection promotions. With a set schedule, you get to avoid some decision fatigue, and your readers will start to anticipate your flyers, which builds engagement.
The templates are fully customizable, so you can easily swap titles from your own collection and tailor the selection to your community. Want to give readers a Must-Read Monday flyer every Monday and a Books with Buzz flyer every Friday, just in time for weekend reading? Just use the template we post and swap out recommendations using book recommendations from NextReads newsletters or hand-curated lists in NoveList Plus.
Kathy Lussier is Director of Library Engagement, Marketing, and Professional Development. She is currently listening to The Ornithologist’s Field Guide to Love by India Holton.
