A Day in the Life of a Medical Advisor: The Research Reality

8:00 AM — Literature Review

Goal: Scan top journals to validate strategic recommendations and support cross-functional priorities.

Challenges:

Information Overload
Too much information, everywhere

Paywall Frustration
Full-text articles are blocked

10:30 AM — Pre-Meeting Prep

Goal: Share clinical updates and key studies to align teams with consistent, evidence-based messaging.

Challenges:

Racing Against the Clock
Limited time to locate, synthesize, and tailor literature before meetings

Gaps in Relevant Research
Inconsistent access to therapeutic-specific literature

12:00 PM — KOL Slide Deck

Goal: Review and tailor credible, up-to-date evidence to align claims with KOL needs.

Challenges:

Fragmented Access
Articles must be downloaded and sorted by topic or KOL.

Relevant Evidence
Difficult to spot gaps & opportunities 

3:00 PM — Advisory Board Planning 

Goal: Assess evidence to support new indications

Challenges:

Is the Evidence Strong Enough?
Checking if current studies support the proposed use

Time-Intensive Prep 
Assembling background materials and scientific rationale 

5:00 PM — Competitive Intelligence 

Goal: Monitor competitors, spot emerging trends, and track changes that may impact strategy.

Challenges:

Scattered Intelligence
Spread across dozens of sites, databases, and news feeds

Too Much Noise
Difficult to filter signal vs. noise 

Top 3 Challenges Advisors Face

• Access
• Time
• Fragmented Sources