In a small Illinois library district serving two growing towns, one staffer is doing it all, from emails and brochures to social media and summer reading campaigns. Michelle Newcomb, Communications and Development Coordinator at Manhattan-Elwood Public Library, doesn’t have a marketing team or a design background. What she does have is a deep love for her community and a smart approach to outreach.
With limited time and budget, Michelle has found creative ways to connect with readers of all ages, including the elusive teen audience. Her story is a powerful example of how thoughtful strategy and the right tools can make a big impact, even in small libraries.
Want to see how Michelle boosted engagement, streamlined her workflow, and made her library’s promotions shine?
Angela Hursh is Manager of Library Engagement, Marketing, and Professional Development. She is reading In Order to Live: A North Korean Girl's Journey to Freedom by Yeonmi Park.
